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商務(wù)英語(yǔ)談判技巧
Dialogue 1
A: Is there any way you can cut us a better deal on your wholesale price for this order?
B: We did the best that we could to give you a low price. Did you get our latest estimate?
A: Based on the estimate you gave us, by the time we figure in transportation and other expenses, our profit is shot. With the offer you’ve given us, we’re making next to nothing. Can’t you do any better?
B: I’ve already given you a discount of 20% off of what we normally charge… if I go any lower, we’ll have loss on the project. I really want to work with you on this, but we’ve already gone as low as we could go.
A: To be honest… Our budgeted cost can’t exceed more than $150 dollars per unit. That’s our bottom line. If you can meet that price, you will get a deal. Otherwise…
B: I’ll say that… I’ll go over the numbers again with our financial team and see what I can do. I can’t give you any guarantees, but I’ll try.
Dialogue 2
A: You’ve got the email with all the specifications for the project from us, we’ll be accepting bids until noon on Tuesday, if you have any questions in the meantime, please let me know…
B: Actually, I do have a question. We’d like to know what you had in mind for a budget on this project. We’re hoping to put together a really competitive bid, but at the same time, we’d like to hit your target price too.
A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that price is a weighty consideration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting company.
B: Do you have any price range? Is there any way you can give me some ideas of which direction to go, or how high is too high?
A: We are just looking for a reasonable price according to the specifications in our project blueprint. That’s all I can say.
安格英語(yǔ)老師認(rèn)為學(xué)會(huì)迂回是談判中非常重要的一項(xiàng)技能，而選擇何時(shí)亮出自己的底線也需要大家在職場(chǎng)中多年的實(shí)踐和學(xué)習(xí)才能夠靈活地掌握。而口語(yǔ)也需要大家每天的練習(xí)才能夠說的像native speaker一樣流利。
商務(wù)英語(yǔ)談判技巧：書面溝通技巧
一、電子商務(wù)郵件的"六大部分"，您真的知道每個(gè)部分標(biāo)準(zhǔn)而高效的寫法嗎?Fundamentals: six parts in first-class business correspondence
標(biāo)題：精+確Subject: brief + informative
稱呼：你們的關(guān)系+事件的性質(zhì)Greeting: your relationship + the nature of the matter
開頭：一語(yǔ)中的Opening: put your purpose in the first sentence
細(xì)節(jié)：提供"所有的必需的"信息Details: provide "ALL the NEEDED" information
請(qǐng)求：清晰醒目Future action: make a clear request
結(jié)尾：友好而開放Ending: friendly and open
電子郵件中的禁區(qū)Something you never do with emails
按send鍵之前，您確定要發(fā)這封電子郵件嗎? When NOT to send emails?
案例討論一：有技巧地催促同事按時(shí)交行程單Case study I: Skillfully push the colleague to send the itinerary on time
二、 Barbara Minto文章的金字塔結(jié)構(gòu)?Pyramid structure designed by Barbara Minto
為什么在職場(chǎng)中需要使用金字塔結(jié)構(gòu)? Why do we need to use pyramid structure in work?
--結(jié)論先行，可以抓住注意力，并避免誤解Start the article with conclusion to catch attention and avoid misunderstanding
什么是金字塔結(jié)構(gòu)? What is pyramid structure?
--自上而下;垂直方向用問題-回答展開;水平方向用歸納(遵循MECE原則)或演繹展開Top down; Vertical: question-answer; Horizontal: induction (MECE) or deduction
怎樣使用金字塔結(jié)構(gòu)? How do we use pyramid structure?
--發(fā)散思維，畫出所有內(nèi)容氣泡，找出氣泡間的邏輯，得出結(jié)論，將結(jié)論放在金字塔塔尖List out all the bubbles, govern the bubbles by logic, make the conclusion and put it to the top
案例討論二：為進(jìn)度報(bào)告、商業(yè)提案、工作計(jì)劃、競(jìng)聘競(jìng)升做金字塔結(jié)構(gòu)Case study II: Draw the pyramid structures for progress report / business proposal / work plan / promotion application
三、寫電子商務(wù)郵件時(shí)，您要遵循的語(yǔ)言特色上的"五個(gè)必須""Five Musts" for business English writing
--明確、清晰、積極、有人情味、有說服力Specific, clear, positive, personal, persuasive
讓你的語(yǔ)言有說服力的魔力：說服八步驟Persuasion skills: eight-step motivated sequence
秒殺中國(guó)式英語(yǔ)Get rid of Chinglish
--使用向右延伸的邏輯、使用連接詞秀出邏輯、遵循KISS原則Use right-branching logic, use transition words, KISS
案例討論三：向上級(jí)要批準(zhǔn)Case study III: Request a senior manager for approval
案例討論四：向客戶請(qǐng)求前去拜訪Case study IV: Request to pay a visit to a client
四、如何溝通負(fù)面、敏感事件Deal with negative issues
認(rèn)識(shí)主要文化群體在傳遞負(fù)面、敏感事件的文化性格維度上的相應(yīng)位置Identify the main cultural clusters' positions on communication dimension
使用正確的語(yǔ)氣：左手拿鏡子，照自己的身份;右手拿放大鏡，剖析讀者Use the correct tone: know your own identity and four types of business readers
"三明治結(jié)構(gòu)"幫您消除傳達(dá)壞消息時(shí)的尷尬Use sandwich structure to make the bad news more acceptable
將您的"共情能力"表達(dá)在筆端，巧妙回應(yīng)憤怒與不合理Show sympathy when responding to angry message and unreasonable request
案例討論五：討論一個(gè)敏感話題：辦公地點(diǎn)搬遷/派增新的工作任務(wù)Case study V: Discuss a sensitive topic: office relocation/new job assignment
案例討論六：回應(yīng)同事的抱怨Case study VI: Respond to a colleague's complaint.
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