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12個(gè)商務(wù)寫作技巧
導(dǎo)語(yǔ)：小編相信很多人對(duì)于商務(wù)英語(yǔ)寫作技巧的掌握還不夠，所以今天小編就給大家整理了12個(gè)商務(wù)寫作技巧，希望可以幫助到大家。
In a world dominated by email and social media, your success is directly proportional to your ability to influence others through the written word.
在一個(gè)電子郵件和社交媒體盛行的世界，你的成功和你通過(guò)文字影響他人的能力成正比。
Here are some business writing pointers with real-life examples:
下面是一些關(guān)于商務(wù)寫作的提示和示例：
1. State your conclusion first.
1.先陳述結(jié)論。
People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.
現(xiàn)在人們沒有時(shí)間去斟酌你的思考過(guò)程。他們需要你在前兩句話中直接點(diǎn)明郵件的主旨。
Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.
錯(cuò)誤示例：在這本白皮書中，我們將調(diào)查補(bǔ)救銷售培訓(xùn)對(duì)顧客和銷售員關(guān)系的潛在影響。首先，在開始調(diào)查之前，讓我們討論一下初始條件。
Right: If we don't fund the ABC sales training program, our sales will plummet.
正確示例：如果我們不投資ABC銷售培訓(xùn)項(xiàng)目，我們的銷售額會(huì)大幅降低。
2. Be personal rather than impersonal.
2.使用第一人稱而不用無(wú)人稱句子。
Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?
有力的商務(wù)寫作能鞏固關(guān)系。但是如何和陌生人或是滿口術(shù)語(yǔ)行話的人建立關(guān)系呢?
Wrong: "The operational goals of this organization include an increase in morale as well as overall jobsatisfaction."
錯(cuò)誤示例：這個(gè)組織的運(yùn)作目標(biāo)包括鼓舞士氣和提高工作滿意度。
Right: "I want to enjoy working here. I'll bet you do, too."
正確示例：我想要享受在這兒工作。我相信你也是。
3. Give concrete examples rather than abstract concepts.
3.舉實(shí)例而不是談抽象的概念。
While abstract concepts have value, they're difficult to understand when not anchored by an actual example.
雖然抽象概念有一定價(jià)值，但是如果沒有實(shí)例加以解釋就很難理解。
Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."
錯(cuò)誤示例：通過(guò)銷售和營(yíng)銷能力提高銷售幾率對(duì)可持續(xù)的銷售增長(zhǎng)至關(guān)重要。
Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."
正確示例：因?yàn)殇N售信息和營(yíng)銷信息不匹配，我們失去了重要客戶。
4. Appeal to emotion as well as intellect.
4.兼顧情感和理性
Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.
人們根據(jù)情感做決定，然后再為決定找智力方面的理由。
Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."
錯(cuò)誤示例：我們的記錄顯示我們因?yàn)槿狈υ诟?jìng)爭(zhēng)分析和比較方面的持續(xù)努力而喪失了10%的銷售機(jī)會(huì)。
Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."
正確示例：在場(chǎng)的每個(gè)人都想要贏得生意以至于當(dāng)我們找到丟失這筆生意的原因時(shí)，我們都坐立不安。
5. Use vivid wording rather than cliches.
5.使用生動(dòng)的語(yǔ)言而不是陳詞濫調(diào)。
Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mentalwoodwork.
使用那些無(wú)趣的專業(yè)術(shù)語(yǔ)或者老掉牙的比喻會(huì)掩蓋你的寫作。
Wrong: "This action item calls for out-of-the-box thinking."
錯(cuò)誤示例：這項(xiàng)任務(wù)要求大膽開闊的想法。
Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."
正確示例：如果你有一個(gè)想法，那你擔(dān)心會(huì)中途流產(chǎn)，沒關(guān)系先考慮再說(shuō)。
6. Don't repeat yourself.
6.不要重復(fù)自己說(shuō)的話。
Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.
重復(fù)會(huì)使文章顯得冗長(zhǎng)卻沒有實(shí)質(zhì)內(nèi)容。它會(huì)使你的文章大打折扣并且削弱你的觀點(diǎn)。
Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."
錯(cuò)誤示例：這個(gè)培訓(xùn)項(xiàng)目能教會(huì)你營(yíng)銷過(guò)程中最好的手段、方法、技巧和技能。
Right: "This program teaches the best marketing tricks."
正確示例：這個(gè)項(xiàng)目能教會(huì)你最好的營(yíng)銷手段。
7. Be brief rather than long-winded.
7.簡(jiǎn)潔而不要繁瑣
Some business people seem to think they're being paid by the word, like the pulp fiction writers of the 1930s.
一些商務(wù)人士認(rèn)為自己的工資和寫文章的字?jǐn)?shù)掛鉤，就像三十年代的低俗小說(shuō)家。
Wrong: "In order to focus externally, we must focus both externally and internally (customer's customer and internal alignment necessary to respond), with internal collaboration with common focus/goals by stakeholders accountable for ultimate business results oriented, optimized and coordinated outputs, aligned around the sales cycle and with a proactive approach to higher order competency investments and being unwilling to throw deliverables over the fence to sales teams and trust results will be achieved."
錯(cuò)誤示例：為了從外部關(guān)注，我們必需同時(shí)從內(nèi)部和外部關(guān)注(顧客的顧客以及能做出必要反應(yīng)的內(nèi)部聯(lián)盟)，同股東達(dá)成共識(shí)并建立內(nèi)部合作，對(duì)最終經(jīng)營(yíng)成果的導(dǎo)向和最優(yōu)化負(fù)責(zé)，對(duì)銷售過(guò)程中的產(chǎn)量協(xié)調(diào)負(fù)責(zé)并積極促進(jìn)訂單能力投資，不將應(yīng)交付產(chǎn)品只交給銷售團(tuán)隊(duì)，那么就能達(dá)到信任的結(jié)果。
Right: "We need to measure how well this works."
正確示例：我們需要了解它的功效到底有多好。
8. Focus on the unique rather than the generic.
8.注重獨(dú)一無(wú)二的而不是普遍
If what you're saying is exactly the same as what everybody else is saying, why bother?
如果你說(shuō)的東西和其他人的完全一樣，那還說(shuō)什么?
Wrong: "Our B2B services increase sales and reduce costs."
錯(cuò)誤示例：我們的B2B服務(wù)能增加銷售并減少成本。
Right: "Our customers often double their profit margins. No other vendor can do this."
正確示例:我們客戶的利潤(rùn)率經(jīng)常翻倍。其他任何銷售商都做不到這一點(diǎn)。
9. Use nouns and verbs rather than adjectives or adverbs.
9.用名詞和動(dòng)詞而不是形容詞和副詞。
Adjectives and adverbs weaken your writing, especially when you try to use them to perk up a dull sentence.
形容詞和副詞會(huì)削弱你的文章，尤其是當(dāng)你想要用它們來(lái)讓一句枯燥的話變得生動(dòng)些的時(shí)候。
Wrong: "We have an exciting, brand new product that will easily and quickly solve your most difficult sales process problems."
錯(cuò)誤示例：我們推出了一款令人振奮的、全新的產(chǎn)品，它能夠輕易解決我們面臨的最難的銷售問(wèn)題。
Right: " This product will help you turn prospects into customers in less time."
正確示例：這款產(chǎn)品能夠幫助你在較短時(shí)間內(nèi)開拓新用戶。
10. Tell stories to emphasize key facts.
10.用講故事的方式強(qiáng)調(diào)關(guān)鍵點(diǎn)。
People relate to and then remember stories long after facts have slipped from memory.
人們能夠在忘記事實(shí)之后很長(zhǎng)時(shí)間內(nèi)回想起相關(guān)的故事。
Wrong: "Studies indicate that some office workers spend as much as 40% of their time writing and answering internal emails."
錯(cuò)誤示例：研究表明辦公室白領(lǐng)有40%的時(shí)間花在寫作和回復(fù)內(nèi)部郵件上。
Right: "I sat down this morning and opened Outlook and you know what I discovered? 237 new messages! 237!! So I'm wondering how the heck can I get through all that junk and still get some real work done? "
正確示例：今早我剛坐下打開了Outlook,你知道我發(fā)現(xiàn)了什么嗎?237條新消息!237條!我在想到底怎么樣才能把這些全部處理完再做些正經(jīng)的工作。
11. Use simple words rather than fancy jargon.
11.使用簡(jiǎn)單的詞匯而不是華而不實(shí)的術(shù)語(yǔ)。
Using unnecessary long words or jargon that's needless technical doesn't make you sound smart; it makes you sound like a smarty-pants.
用冗長(zhǎng)的單詞或不需要技術(shù)含量術(shù)語(yǔ)不會(huì)讓你顯得聰明些;這只會(huì)讓你看起來(lái)自以為是。
Wrong: "The facility-wide 802.11 networking infrastructure has now been completely implemented and is currently available for workplace utilization."
錯(cuò)誤示例：這個(gè)多功能的802.11網(wǎng)絡(luò)基礎(chǔ)設(shè)施已經(jīng)完全投入使用了，現(xiàn)在用于工作場(chǎng)合。
Right: "You can now use wireless in this building."
正確示例：你現(xiàn)在可以在大樓里使用無(wú)線網(wǎng)了。
12. Present evidence rather than opinion.
12.展示證據(jù)而不是觀點(diǎn)。
Unless somebody knows you personally and trusts your judgement, your opinions aren't convincing. On the contrary, they usually sound "as if you protesteth too much."
除非某人私下和你熟識(shí)并相信你的判斷，否則你的觀點(diǎn)不足以說(shuō)服他人。相反的，觀點(diǎn)只會(huì)讓你聽起來(lái)像是自吹自擂。
Wrong: "We have the best service, the most reliable product and the friendliest salespeople."
錯(cuò)誤示例：我們有最好的服務(wù)，最值得信賴的產(chǎn)品和最友善的銷售人員。
Right: "We won the XYZ best service award. Twice."
正確示例：我們贏得了XYZ最佳服務(wù)獎(jiǎng)兩次。
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