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Do you agree with the following statement? Advertisements have too much
influence on what people buy.
ͬͬfV挦˂ُIĖ|Ӱ̫?
߷ֻش
I agree. Today, many companies are investing heavily in advertising and
grabbing the customer's attention. Hence, the effect advertising has on what
people buy is undeniable.
One of the primary reasons for this is that advertising provides an
atmosphere within which people can become familiar with a new product. It is
obvious that no-one ever buys a product they are unaware of. Advertising is the
bridge between company and customer. Once aware of a product, the customer
thinks about it and consequently feels a need to own/consume it.
Additionally, advertising has the potential to change the publics
perspective and beliefs. Many psychologists have explained that when an audience
watches an advertisement over and over, after a while he or she accepts the
product. This may happen even when the person did not initially hold the product
in high regard. This is the the best evidence of the power of advertising.
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c(din)
Outline
Advertisement definitely has a huge influence on what people buy.
V挦˂ُIӰDzɷJ(rn)
R1: provides an atmosphere for expenditure һNϤ®a(chn)ƷM(fi)Շ
R2: change the people's perspective and beliefs ׃^c(din)
Vocabulary
grabbing someones attention ץסij˵ע
undeniable ɷJ(rn)
consume M(fi)
over and over (f);
holds sth in high regard ijµҕ
be aware of R֪
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